Routing
PlannedThe right person, not the next person.
Territory, segment, language, deal size and account ownership — evaluated in order, with weighted distribution, per-person capacity caps and a fallback chain that catches what nothing else matched.
Routing is specified and not yet built. This page describes what it will do and what blocks it.

Routing is priced at roughly twice scheduling by everyone who sells both.
The scheduling seat is a commodity. Every vendor that publishes both prices charges about double for the step that decides who the meeting goes to. And the vendors that do routing properly refuse to sell to a team of twelve.
| Vendor | Scheduling | Routing | Multiple |
|---|---|---|---|
| Calendly | $10 per seat per month | $16 per seat per month | 1.6× |
| OnceHub | $10 per seat per month | $19 per seat per month | 1.9× |
| Chili Piper | $12 per seat per month, 200-seat minimum | $83 per seat per month effective at 15 seats | 6.9× |
Published list prices, annual billing, checked 2026-08-17 · calendly.com/pricing · oncehub.com/pricing · chilipiper.com/pricing
Chili Piper’s effective per-seat price falls as you grow — $83 at 15 seats, $64 at 30, $55 at 60 — because it is a platform fee wearing a seat costume. Below fifteen seats it is not buyable at all.
Three ways to distribute, not one
Fair means auditable, not “roughly even”
Distribution will be recorded as an append-only ledger rather than a counter on a row, so every assignment can be explained after the fact. Two details most implementations get wrong, that we are building in from the start: assignment happens under a row lock inside the booking transaction, because two simultaneous bookings will otherwise both pick the same “least recently booked” person; and a new host joins the rotation seeded to the existing average rather than at zero, because starting at zero buries them under every lead on their first day.
Qualify and book in the same session
A routing form asks what determines the answer — company size, region, product, language, existing account — then evaluates the rules and shows live availability for the person it chose, without a redirect and without a second page load. The answers stay attached to the booking and to the conversation that follows it.
Why we are writing this from scratch
Bookesto’s scheduling foundation is a fork of Cal.diy, which was relicensed to MIT in April 2026. Routing forms, workflows and organisations were removed from that MIT tree, and the pre-relicense history is under a different licence that we will not use. So every part of routing is written by us. It is the most expensive decision in the build and it is not negotiable.
Get the build log and first access
The booking core is live and merchant access is invite-only. Get the changelog as it happens and an invitation when the private beta is ready for your business.
No card. Merchant access is invite-only — you get the build log and first access.